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    How To Grow An Audience

    PODCAST #1 The Classy Career Girl– How to Build Your Audience If you want to build your influence or eventually sell something, you need an audience first. STEP ONE: 1. Establish authority- what are you going to be known for? What are you an expert at? Be specific and create a community around it. 2. Be consistent- post at least once a week and schedule that shit so people can expect it. STEP TWO: Start a FB group around your topic. Focus on members, not yourself. It’s not about you. 1. Host a challenge. 2. Share other peoples’ content. 3. Be active in the group. 4. Ask questions. Another option: Get into other peoples’ communities…

  • Pro interview: How to break into the media
    Interviews

    Becoming a Media Darling

    Not all of us are starting a 400-person virtual tech company or the next big subscription box. Some of us just want to be US… and get paid for it. That’s exactly what this week’s interviewee, Nora Minno, is doing. She’s using her nutrition degree as a springboard to create her dream career and is basically the poster girl for making shit happen for yourself just by doing what she knows best: food and fitness. If your goal is “influencer” status, go ahead and steal some of Nora’s career moves. Tag us when you make it. Your face is everywhere… tell us what you’re up to right now! Right now…

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    Overnight Success & Sleazy Motels

    PODCAST #1 The Affiliate Guy– How to be an Overnight Success KNOW THIS: Overnight success takes YEARS. Like, two to seven-ish — or even more. DO THIS: Don’t give up. Just keep plugging away and helping people. Be in it for the long haul. And if you’re not, well then McDonald’s is probably hiring. #dontquit “You’ll have everything you want in life if you’ll just help enough other people get what they want.” -Zig Ziglar FULL EPISODE >> Tomorrow: How to Build Your Audience   ___________________________________   PODCAST #2 Marketing School– The Secret to Delivering a Remarkable Customer Experience KNOW THIS: Ok this is super duper TIP TOP secret: you have to actually care about them. If you’re…

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    Make Something People WANT

    PODCAST #1 The Affiliate Guy– Make Ignorance Your Biggest Advantage KNOW THIS: Being clueless in business can actually be a good thing; you don’t know what you have to lose. You’re willing to try anything because you don’t know better. DO THIS: Don’t play like everybody else. Make it up as you go, be your own brand and don’t let lack of knowledge slow you down. If you’re waiting until you know everything to start, see Podcast #2: don’t procrastinate. FULL EPISODE >> Resources & Refs: David and Goliath by Malcom Gladwell Tomorrow: The Secret to Delivering a Remarkable Customer Experience   ___________________________________   PODCAST #2 Social Media Marketing– Personal Branding: How to Create…

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    Tips, Tools & Inspo to Get Your Biz Ball Rolling

    PODCAST #1 Marketing School– 7 Marketing Tools to Help You Grow KNOW THIS: When you’re trying to get as much shit done as possible in as short a time as possible, you need the right combination of tools to help you. DO THIS: Outline your workflow then see what tools exist that can streamline things or better yet, do the work for you. FULL EPISODE >> Resources & Refs: Frame.io– leave feedback on your videos Zapier– automating your marketing apps TubeBuddy– scheduling, tags, video tools Full Story– use this to maximize sales Front– collaborative emails to help you delegate Clearbit– detailed info on your lead from their email address Snip.ly–…

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    Patience is Killing Your Biz. Sort of.

    PODCAST #1 Marketing School– The Reason You’re Not Growing Fast Enough Patience = risking complacency Don’t let yourself get too comfortable and calling it “patience.” Don’t put all your eggs in one basket and don’t wait around for results to slowly trickle in. Throw as much shit at the ceiling as you can as soon as fast as you can and see what sticks. DO THIS: Keep trying new things. You only fail if you don’t try. FULL EPISODE >> Resources & Refs: Rocket Fuel– how to make your business grow FAST Traction– how to achieve explosive business growth 15Five– the ultimate tool for boosting employee engagement Tomorrow: 7 Marketing Tools…